SAN FRANCISCO, CA August 2, 2016 - Pulsate, a pioneer in mobile marketing software, today unveiled the ‘Mobile Marketing Growth Stack’ to help companies supercharge their app engagement.
Pulsate CEO, Patrick Leddy, said, “The reality is the majority of apps are only used once, users churn within the first few days and ignore push notifications”.
Pulsate solves these problems by simplifying how marketers communicate with their users, allowing them to send highly personalized campaigns that attract attention and inspire action. Leddy goes on to say, “Customers are in the midst of a mobile mind shift and expect content on demand that is tailored towards their immediate context”.
Pulsate understands the many signals that come from users’ devices and turns them into real-time context. By understanding customer behavior across location, app usage and CRM, Pulsate automatically communicates with users in new ways that enrich app engagement.
The round sees PayPal and duhnhumby Ventures back the company along with Delta Partners' Bank of Ireland Seed Fund, Enterprise Ireland and other high-profile private investors. The new capital will be used to further accelerate Pulsate’s US growth and expansion of the platform.
Today’s product announcement reinforces the company's strong position in an industry that is predicted to grow from $28.6 Billion in 2016 to $98.8 Billion by 2021.
Recently celebrating its 4th birthday, Pulsate boasts big name clients such as NCR, Hewlett Packard, Telepizza, Henkel, SITA and Heineken.
The Pulsate ‘Mobile Marketing Growth Stack’ consists of six products from mobile app engagement to conversation tools that build better relationships with customers plus a full analytical and geolocation marketing suite. The products can be purchased independently or collectively.
Pulsate is an All-in-One mobile marketing platform used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.
For more information on Pulsate’s offerings, visit www.pulsatehq.com, or call (415)-349-3227
John Walker (CMO)
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